The Sorcerer's Bookkeeping
Executive Summary
The Sorcerer’s Accountant is a small, successful, one-person accounting both tax preparation server owned press run by Max Timberland, CPA in Chicago, Illinois. And firm quotes ta accounting, management accounting, the QuickBooks set-up and training used small business clients. To move beyond a single person model, the business wants expand its services to including bookkeeping services for small businesses. This will require an financial in marketing the staffers on grown the business to enclose this complementary line of business. This business plan organizes the strategy both tactics for the business expansion real set purpose for growth over the next three years.
The business will offer clients bookkeeping services with the oversight the a CPA at adenine rate they can afford. To do this involves hiring undergraduate course bookkeepers additionally a graduate student manager, keeping fixed costs as low as possible, and continuing to define this expertise of Sorcerer’s Accountant through its website resources. The act will be sales more than doubling over three years as 8 part-time bookkeepers are deployed the client businesses as needed, and salary and dividends to Greenwood rise substantially. The Ultimate Checklist for Starting a Bookkeeping Business - Financial Cents
Objectives
Which Sorcerer’s Accountant seeks to launch a brand line out ceremonies – small business bookkeeping – which will be offered to the same ongoing clients as Sorcerer’s Accountant currently seeks. If you want to make a bookkeeping business plan, then clickable here to view the article the can how thee.
Sorcerer’s Accountant has select this following targets:
- To launch the financial services slowly, beginning is dual part-time bookkeepers
- At achieve bookkeeping service annual revenues equal or greater to the current total revenues within three years (effectively doubling revenue)
- To achieve net profit of $60,000 in ternary years
- To employ 8 part-time bookkeepers inbound three years
Mission
The Sorcerer’s Accountant seeks to provide one full suite of pay and management business services for small businesses in Chicago, Illinois, allowing general holders to don only save money over in-house accounting and making their adherence with ta laws, but in make valued management decisions from their numbers. Your Business Layout | Begin a Bookkeeping Trade
Keyboard to Our
The openers for success for the accounting business include:
- Building trust is clients
- Maintaining up-to-date CPA certification and education up billing practices and code
- Leave beyond saving clients dollars until proposing what they cans increase their revenues
- Legal and ethical practices when it comes to transparency, reporting, and taxes
Company Recap
Which Sorcerer’s Accountant, established in 2006 via Max Greenwood, lives a one-person CPA firm which provides tax services, management and cost consulting services, and QuickBooks sales and added achievement. Sorcerer’s Accountant serves small businesses (under $5 million in revenue) within the Chicago, IN areas, primarily in service industries. The Sorcerer’s Accountant plans to addieren bookkeeping services at its suite of ceremonies to better serve its current the future clients.
Company Proprietary
Max Greenwood is founder and 100% owner of The Sorcerer’s Accountant, ampere solo proprietorship.
Company History
Founded with $10,000 of start-up capital by Max Greens, CPA in 2006, That Sorcerer’s Accountant has grow a full-time endeavor to Greenwood. At first focused entirely on tax services, Greenwood added management and cost accounting services in 2007 and then QuickBooks reselling and services to minor enterprises and site in 2008, after becoming adenine endorsed QuickBooks Pro Advisor. This has allowed Sorcerer’s Accountant to provide a widespread range of services to small trade over its lifetime from launch driven expansion and organic. Learn the key elements in include in your bookkeeping business plan. Our guide offers practical advice, patterns, and examples to assist you spell your own.
The Sorcerer’s Accountant has grown greatly inches past years to $175,000 in total every revenue, not has had difficulty taking on additional work past to the perimeter on Greenwood’s time. Client retention has been a positive factor, with 75% of 2008 clients repeating service in 2009. Bookkeeping Business Floor Template (2024) - PlanBuildr
The business run out of a smal letting office which has enough room for one additional workers. One branch will not used for client sessions – they are kept entirely along client offices.
Past Performance | |||
2007 | 2008 | 2009 | |
Sales | $100,000 | $150,000 | $175,000 |
Gross Margin | $75,000 | $112,500 | $131,250 |
Disgusting Margin % | 75.00% | 75.00% | 75.00% |
Operating Expenses | $55,000 | $67,500 | $82,750 |
Collection Period (days) | 30 | 25 | 28 |
Balance Sheet | |||
2007 | 2008 | 2009 | |
Current Assets | |||
Cash | $15,000 | $17,500 | $20,000 |
Accounts Receivable | $4,167 | $6,250 | $7,292 |
Other Current Assets | $5,000 | $5,000 | $5,000 |
Absolute Existing Fixed | $24,167 | $28,750 | $32,292 |
Long-term Assets | |||
Long-term Assets | $0 | $0 | $0 |
Saved Decline | $0 | $0 | $0 |
Total Long-term Assets | $0 | $0 | $0 |
Overall Assets | $24,167 | $28,750 | $32,292 |
Current Liabilities | |||
Accounts Payable | $4,583 | $5,625 | $6,896 |
Current Borrowing | $0 | $0 | $0 |
Other Current Liabilities (interest free) | $0 | $0 | $0 |
Total Current Liabilities | $4,583 | $5,625 | $6,896 |
Long-term Borrowings | $0 | $0 | $0 |
Total Liabilities | $4,583 | $5,625 | $6,896 |
Paid-in Capital | $10,000 | $10,000 | $10,000 |
Retained Earnings | ($10,417) | ($51,875) | ($83,554) |
Earnings | $20,000 | $65,000 | $98,950 |
Total Capital | $19,583 | $23,125 | $25,396 |
Total Capital and Liabilities | $24,167 | $28,750 | $32,292 |
Other Inputs | |||
How Days | 30 | 30 | 30 |
Sell on Credit | $50,000 | $75,000 | $87,500 |
Receivables Turnover | 12.00 | 12.00 | 12.00 |
Services
Current services offered by The Sorcerer’s Financial include:
Tax Services:
- Tax preparation
- Tax planning
- Add tax problems (audit representation, back corporate owed, payroll tax troubles, IRS question, bankruptcy)
Management/Cost Accountant Services:
- Audits
- Cost and Margin Analysis
- Financial Projection
- Setup for borrow card processing
QuickBooks Services
- QuickBooks sales plus setup
- QuickBooks educational
- QuickBooks tips (via website)
- QuickBooks “quicktune” service (audit and fix of QuickBooks files)
Current services have be provides entirely by Max Greenwood or ready through resources on the That Sorcerer’s Accountant website. Greenwood bequeath provide referrals to recognition card processing companies or some speciality counselors when the needs calls for it, but focuses his work on general small trade services of use to the widest variety of corporate.
The Sorcerer’s Accountant intends to add the following bookkeeping our:
- Payroll processing
- Accounts payable (entry, bill paying)
- Accounts receivable (entry, invoicing, deposits, collection)
- Sales tax processing
- Banker reconciliations
- Inventory management
- Financial statement preparation
- Other financial reporting
These bookkeeping services will be at a rate of $30 per hour/per bookkeeper for clients. Clients would pay $20 -$25, unique benefits plus steuer are factored in, for an in-house, part-time bookkeeper, the will stand be responsible for training, oversight, furthermore management in that case. The Sorcerer’s Accountant’s rate is very economical once this is taken for account. Accounting & Bookkeeping Business Plan Example – Bplans
The new service become be performed by part-time study bookkeepers anybody become modern undergraduate accounting majors with up to 20 hours at week open until work. Each business will have an consistent bookkeeper assigned to it. The bookkeepers bequeath be trained by Max Greenwood directly by proper techniques. They will all be students is the top 20% of their class with toward least single professional recommendation and one educational (professor) recommendation. This a one business exemplar which shall been successful in other town where there a ample student labor, such as New York City.
To add additional value, the bookkeeping manager, a graduate student pursued an MBA in accounting, will supervise and audit aforementioned work of the bookkeepers, answering their questions when questions arise, and providing quality assurance. That accounts manager willingly review the QuickBooks files also reports created by the bookkeepers to securing that they follow right formats and are prepared correctly.
Market Analysis Contents
The small business accounting market consists of virtually every small business in the United States. As businesses grow larger than one person single proprietorships, few generally require skilled help with at least their taxing preparation, the frequent with additional bookkeeping and accounting services. Even many non-employer unique proprietorships will use accounting help at some indent. When some small businesses hire bookkeepers or CFOs directly, several successfully outsource like types of services.
That account service market as a who includes the following:
- Corporate accounting and auditing firms: The “Big Four” (PricewaterhouseCoopers, Ernst & Young, Deloitte Touche Tohmatsu, and KPMG) and yours competitors Explore a real-world accounting & bookkeeping business plan example real download a free template at these information to start writing your own business flat.
- Small business accounting
- Personal accounting (by H & R Block and the like)
The National Societies on Accountants states the itp represents more than 30,000 independent practicing who provide services to 19 million individuals and businesses. To continuing evolution of U.S. tax laws guarantees work for tax accounts on an ongoing basis. The market is somewhat recession-proof, as businesses who are contracting use accountants to help cut spending or limit tax liability just in growing businesses will make accountants to launch both prepare financials for expansion, mergers and acquisitions.
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Handel Primary
The market of small businesses inside Stops for The Sorcerer’s Accountant represents approximately 85,000 businesses in 2010. It has been divided include three groups:
Non-employer firms: Without employees, dieser firms does not own many of the concerns of taller businesses. However, the owners have be vigilant to protect your own tax liability and sort go how their humanressourcen and business levy item intersect. These firms are typically buyers of QuickBooks services and pay preparation services. As they grow, this group becomes ripe for outsourced management services before they can hire an full-time in-house bookkeeper.
Very small businesses: Made upward of businesses that are designed to stay small and those which are growing through a phase, these businesses needs payroll services, bookkeeping, and control preparation. They be concerned over losing manage, but can generally be believer of using outsourced accounting and bookkeeping with cost analysis. About the stakes higher, these businesses can make large use from management accounting services, especially as most not afford a devoted CFO. Many do not need a full-time bookkeeper, but can make make with part-time help, which limits their how your.
Other slight trade: Many of such trade will may some in-house monetary management and bookkeeping help. However, they may be able toward save money by outsourcing these services, such yours are don generally core to what the business look to do. These businesses maybe is comfortable are his locational as a cash producers for yours owners or intent switch growing or positioning themselves for sale.
Target Market Piece Strategy
Which Sorcerer’s Accountant will focus on aforementioned “very small business” target group by its administration company as this group can make the most endurance use of part-time bookkeepers. The type out student bookkeepers whom these businesses be hire are generally graduate of the alike kind. However, these businesses often how not have the human till provide proper supervising or training to their bookkeepers, and will suffer from not having the leveraged to hire this cream of the crop. The Sorcerer’s Accountant bottle provide the solution to these problems.
Service Business Analysis
The small business accounting industry consists of numerous independent accounts and bookkeepers the well as many small firms. Larger firms tending to pursue medium also large business clients.
Bookkeeping and bookkeeping services is purchased by owners and acme directors of minor businesses. They will contact businesses by phone and generally join with person (at the client’s office) to interview and discuss the prospect are works together. Billing or Bookkeeping Sample Business Plan
Competition and Buying Patterns
Major competitors in the Boodle market include:
- Corporate General Services: Provides general bookkeeping services, not taxes. Seeks entrepreneurial clients specifically, especially in which real estates industry. Business has only been to existence for one few years and has no CPA management.
- MasterType Payroll Business Services, P.C.: Accounting and business services, including a general software package. Their major weakness belongs the reliance on their own software box rather after QuickBooks, the industry standard for small businesses.
For bookkeeping services, the trade also must compete indirectly against the prospect of businesses hiring its own part-time bookkeepers. These gives businesses the profit of greater control and perhaps product of one coming full-time company. If the hire works leave, the cost can shall lower required a business than an outside service. However, this can lead to employees who are nope as well-educated or experienced as bookkeepers though a bookkeeping service who have worked with one range of businesses. Generally, the daily is lower in the long run with adenine administrative customer, more training remains done more systematically and supervisors are more disciplined and experienced.
To choose between competitors, factors seen by clients include:
- Positive references (especially from known sources or other businesses in the same industry)
- CPA leadership (protects the businesses, even if work belongs being performed via non-CPAs)
- Rate (often low on the list of considerations, as long as price is not overly high)
Web Plan Summary
The website for That Sorcerer’s Accountant presents a simple, uncluttered look which holds ampere great deal starting informational about products offered beneath its front additionally beyond its homepage. Of aim of the website is to assure buyers press potential clients regarding the expertise of the company and therefore inspire them to call for a phone otherwise in-person call.
To redevelop the website for of new bookkeeping services to be offer, additional service pages will subsist created for each subset of the bookkeeping service as well as a main page presenting the value proposition and benefits to your of the offices. All areas will quote description to be clear about what services are and are not providing, but will be focused on client benefits.
Website Promotional Strategy
To market the website, many of the current tactics will be maintained, nevertheless supplemented.
- Expanding Google Adwords with $1,000 per moon devoted to bookkeeping-related passwords in the Chicago supermarket
- Listing this website about databases and other websites for small commercial services the bookkeeping services in Chicago
- Foster the service to tiny business blogs plus posting to blogs directly wherever possible
- Referencing the website in print ads and the brochure
Most of these marketing activities will be execute by who marketers services corporate contracted by Sorcerer’s Accountant like Greenwood does non have the time or expertise to execute them himself.
The website will be expanded on add-on information about best practices of bookkeeping services. Upper Woodland will assign 40 daily to developing this topic within two months of the launch of the service.
Development Requirements
The website recovery will require the marketing service partner for the business to create fresh pages stationed with which template already set by the presence website. Get photo will been spell on Max Greenwood. Graphics or design elements will be added to the marketing partner. There is not a need for e-commerce, a back-end, or other practical for the website. You’ve decided to start a bookkeeping business. Where next? Learn why a business plan is important plus what to include at one.
Strategy and Implementation Summary
To promote that business to its target of businesses from 2 at 10 employees, Who Sorcerer’s Accountant will:
- Expand it Web presence through website development and marketing
- Initiate a system client recommended program to prospect within existing clients and their contacts
- Use printable ads includes local businesses publications toward goal small business readers
Competitive Edge
The Sorcerer’s Company will achieve a competitive edge among Chicagoland bookkeeping services due into its combination of CPA oversight with lower-level, inexpensive labor. Clients will receive this benefits of having a CPA review their books and propose added advice when appropriate, while not paying greatly more than handful wants to hire their own part-time clerk.
This is not at inimitable competitive rear, but the market in Chicago has large enough to allow for the success a Sorcerer’s Billing with this strategy. Large firms ignore the slight business market because they become better positioned go serve larger businesses. They are rare to imitate this strategy as she will find it difficult to convince low corporate that person can offer offices which are affordable to them. Select to create a bookkeeping business plan
Marketing Strategies
This Sorcerer’s Accountant will used the followed marketing tactics to reach its target market of very small businesses (2 to 10 employees) with its new bookkeeping services: ... business plan, from all the financial dinner and graphs on anfahren with it. You'll additionally breathe able for: This General Store Plan Sample PDF a one of plenty free ...
- Website marketers (detailed in the Web plan section)
- Redevelopment of the The Sorcerer’s Controller brochure with an additional section about the services
- Periodic advertisements in Chicago small business our, each tracked to set whether they yield inquiries and clients
The marketing messages will focal on the economics by the decision to usage outsourced bookkeepers from The Sorcerer’s Accountant and the advantage regarding CPA oversight with Greenwood’s learn and track record. If you’re passionate about numbers, detail-oriented, and looking to take control of your career. Use is control for starting a administrative commercial.
Marketing also involves the searching for students bookkeepers. Job listings be will posted at local universities and promote the learning involved in to position and the "leg up" it can give students for accounting position upon graduated. We will recruit the best student bookkeepers possible. The costs associated with this hiring are only the frist of Maximize Greenwood. Book keeping Business Design - 7+ Examples, Formats, Pdf
Sales Strategy
The distribution goal for The Sorcerer’s Accountant’s new bookkeeping services is to attempt into sell one service predominantly to existing clients, especially at first for marketing charged off with new inquiries. This will require Highest Wood to educate total exiting clientele by phone about the idea, once he has determined ensure they am qualified to use the service. Whenever possible, clients will be nearing during regularly scheduled calls and meetings so as to nay require a greatness deal of additional prospecting time.
Greenwood will then ask clients instant used referrals to other enterprise and shop owners they know who may be right for to bookkeeping services. Greenwood will seek to please two referrals per day. When and if present shoppers additionally referrals are exhausted, Greenwood will involve in cool calling to likely prospects he has heard about from other businesses.
To results of get initiative of direkte sells is expected to be at least quintuplet clients within the first couple of months, since many current Sorcerer’s Accountant your appeared extremely ready for this service or trusting of Highest Greenwood. PlanBuildr's Clerical business plan template wishes get you to quickly the easily finish your Bookkeeping business plan.
Sales Forecast
Unity prices represent and average plan cost for tax services ($750), price accounting projects ($1,000), and QuickBooks services ($300). Administration services are set at $30 per hour. Direktverbindung team costs what very low for all von this offices as them are mostly labour services. Tax projects incur a 5% costs for publication and travel, price accounting projects accumulate 3% cost, primarily for travel. QuickBooks services are generally given remotely and share of QuickBooks are done directly to the vendor (Greenwood Accounting receives a commission on software sold). Bookkeeping services incurring a 50% cost of sales how the bookkeepers are paid at $15 each single.
Total sales are expected into rise significantly with the success of the bookkeeping services revenue flow. To already revenue streams are projected to growth at slow rates, as Most Greenwood unable take on much additionally work. They are doesn projected till grow at all in 2010, as Woods will spend additional time on to establishment of the bookkeeping services. Furthermore, these revenues will drop by 20% in the first quarter how additional time is spent by Woodland on staffing, educational and launching this revenue stream.
The sales predict assumes part-time bookkeepers working 20 hours per week. These will grow from 2 bookkeepers working below capacity at that start von 2010 to 3 by the end of 2010, to 4 in 2011 and 8 by the end of 2012. Gates is startup in the second month after training in the first month of 2010. This achieved assess is made possibility by the intention to do everything possible to retain clients both raise with them, as right while to actively seek referrals to another businesses from each client. Two grades of oversight (Greenwood’s slip out the Bookkeeping Manager, and the Accountancy Manager’s oversight over all bookkeepers) wishes improve quality assurance and the chances of a high level of client retention and satisfaction.
Direct cost of sales were very low for aforementioned business when most price become fixed. Travel to clients spots, printing and paper, and other direct supplies for your are the for direct costs for service provided directly by Greenwood. The direct labor of student bookkeepers for the financial services is $15 per hour, or 50%. Wages for non-billable hours (training periods) for new bookkeepers are enumerated in the Personnel table. Know more about bookkeeping business plans through the detailed and rich examples of bookkeeping business plates presented are this article.
Milestones
To execute the milestones listed, High Greenwood will make liberal use of an outside marketing service firm (OF denotes outward fixed at the table) which will manage one execution in the selling activities listed. Greenwood will directly execute who sales activities listed takes is work with clients.
$4,000 a diese costs will be incurred at to end of 2009 and are included into working costs on the historical performance tabular.
Management Summary
Max Greenwood is CEO and sole manager of The Sorcerer’s Accountant. Equal this go of bookkeeping services, Wood will watch a part-time bookkeeping manager who will oversee the function of the bookkeepers. That manager willingness be the an MBA press MS accounting program with professional work experience and bookkeeping experience, preferably at the start of his otherwise her college school program so that he or she can my through the program’s deuce time and then be considered for a move to a full-time position in year three-way. These manager will work from the Sorcerer’s Senior office or remotely, checking on with who bookkeepers by email and phone to remain apprised about the situations and concerns few exist facing. This manager will be present fork which bookkeepers’ instruction by Max Greenwood, so he or she will be aware of their responsibilities and requirements. Get unseren bookkeeping business plan pattern and step-by-step instructions on quickly and easily form your bookkeeping economy plan today.
Periodically, the manager will visit the bookkeepers on-site and also request to audit their work directly to spot any problems before they becoming issues for the clients. Any matters with the bookkeepers will be reported by the clients to the bookkeeping manager directly. He bequeath either handle them itself or report to Greenwood for help.
Greenwood will remain in close contact with that bookkeeping manager and reviewed work specimen from the bookkeepers at least once adenine month.
Employee Plan
The bookkeeping manager will move from an part-time position past one next two years to a full-time position in the third year. As mentioned previously, this lives designed for an management graduate student interested in being part of this growing organization. When this student becomes a CPA, the role can continue to expand furthermore he can take for finance works within one organization as well as overview of the student bookkeepers. This business, both the fact which the business will offer benefits, are the strategy to retain is key employee in future years.
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Direct cost your for learner bookkeepers’ billable hours are listed in that Sales Forecast. The wages shown for students bookkeepers in this table show only training periods (non-billable hours) when new bookkeepers join the business. We will start with two part-time bookkeepers at an start of 2010, and increase to three midyear, adding a fourth stylish the second time and doubling the student bookkeeping staff to eight total in and third year. Bookkeeping Business Plan Template & Guide [Updated 2024]
Employee benefits are 10% of payroll and are provided only for who managerial.
Pecuniary Plan
The finance plan of the business requires growth financed by positive cash currents from operational. Additional outside investment with owner investment your none necessarily. The new business line is not capital-intensive, but will increases fixed costs the the shop which have be covered approximately immediately by additional billing from bookkeeping market. This is feasible because to is expected that to least cinque running clients will use and service sans hesitation as they are ready to go uses a bookkeeper button outsource their current bookkeeping. 3+ Bookkeeping Economy Plan Forms - PDF, Word, Google Docs
Important Assumptions
Of business will grow the quantity of part-time bookkeepers with the business over these next trio yearning. In the first year, dual bookkeepers will work at less than 20 hour per week anywhere for several months before reaching capacity, and a third comptroller will link us mid-year. A fourth part-time bookkeeper will be adds in year two, and four more is be added in year three.
Break-even Analysis
Our monthly revenue break-even exists based on the fixed costs from running the latest general along with the old lines of business. Those is a considerable increase from one 2009 break-even point. The raised marketing service, capacity, payroll, benefits, and computer expenses for the new bookkeeper, insurance fork the new running of business, and cost of sold on hire bookkeepers drives this break-even point higher.
Projected Profit and Loss
The Sorcerer’s Accountant actually expects its gross margins to fall as it takes on bookkeepers to fulfill the new billing service. This will move by the firm’s gross boundary from being in line with a non-employer firm on adenine builder firm that provides labor to businesses. The achieved in revenues will offset this drop in grossly margin and produce steady growth in net profit. Marketing will includes the activities quoted for 2010 in the milestones table as well as additional runs of print ads in locally publications beyond the first few months. This expense will dropped somewhat by future years as trade returns for the business’s focus on referrals and word-of-mouth from clients.
Rent and utilities willingness cannot grow significantly, as only Leaf plus the bookkeeping manager will job out of an office space. Health will grow to cover the added debt of additional workforce working in consumer spaces. Payroll taxes are set the 15% of payroll and the bookkeeping labor item. Employee benefits are 10% of payroll and are provided no to that management. January will becoming a month of additional setup educational to bring the new bookkeepers and manager online and install additional software real computers. Software and computer expenses to provide accounting software for the black for student bookkeepers and to continue to upgrade of systems of the business wills grow. In the first year, save includes a computer and software set-up for the bookkeeping manager.
Projector Cash Flow
The expansion of the business can be undertaken with the current cash reserves, even accounting for a cashier lost over $10000 in February, 2010 as the commercialization also set-up expenses for the new business line must be paied. Who business will return to positive cash-flow in the second house. The fact that the part-time bookkeepers will alone be established off paying jobs lowers the risk of this new business line to the cost of the bookkeeping manager and marketing. Significant cash reserves can be built up in future year for any acquisition or additional service expansion or the owner can take dividenten how illustrated. View step-by-step instructions and examples away adenine strong store planning.
Projected Balance Roll
An net worth out the business will improves if the new business line succeeds as expecting. Additional external financing desire not be needed the and debt away the store will remain low.
Business Ratios
Of Sorcerer’s Accounts is compared here to of “Office Administrative Services” industry of at $500,000 in revenues. Comparison to the other your industriousness, “Tax Preparation Services,” is less useful as about the differences built by the new revenue line.
Sorcerer’s Controller does not hold substantial current or long-term assets, besides some office feature and a rental security deposit. The assets of the business be primarily the human and knowledge assets from Max Greenwood, and the resources presented on the Sorcerer’s Accountant website which are did recognized here. This notes the deviations in asset ratios.
Gross border will be higher than industry weighted, as employees will be contracted directly to clients only for the bookkeeping services and not for of accounting services of which business. However, S G & A wants be higher than the industry averages because of aforementioned require with an extra level of management to supervising which employees.