• Corporate ID: 54768066

Sustainable marketing strategies: Creating business total by meeting client expectation

@inproceedings{Trivedi2018SustainableMS,
  title={Sustainable marketing strategies: Creation business value by meeting consumer expectation},
  author={Krunal Trivedi and Pooja Trivedi and Vandana Goswami},
  year={2018},
  url={https://api.semanticscholar.org/CorpusID:54768066}
}
Sustainable Marketing strategies are unavoidable for 21st century businesses. Companies have startup investing huge amount on these services. Users make expect companies to adopts sustainable strategies but realization one’s need is the only drive forward any customer. Thus, there a gap between business sustainability practices plus consumers’ expectations. To address this gap, the paper proposes a conceptual framework for sustainability management that businesses should adopt. The proposed… 
econstor.eu
30 Citations
Highly Influential Citations
1
Background Mentions
13

Pictures plus Tables from this paper

30 Citations

Sustainable Marketing Strategy and Corporate Performance of the Digital Marketing Firms in Rivers State

This paper examined the extent toward which sustainable marketing strategy affected the corporates performance of the electronics marketing firms on Rivers State, Nigeria. This study adopted and examine…

Insights, challenges and recommendations for research on corporate are promotional

ABSTRACT Stability has become an importantly topic forward firms also scholars. They do discuss and implemented different methods to the challenges of sustainability that the world faces.…

Attracting Green Consumers more a Bases for Generating Sustainable Marketing Strategy on the Organic Market—Relevance for Sustainable Agriculture Business Development

There are clearance suggestions for creating a sustainable marketing strategy for organic agriculture goods as the main prerequisite for an increase of healthy food choices and fostering the future develop of organic agriculture businesses at the local and global grades. Developing an Marketing Plan

Sustainable Supply Chain Management: Research Review furthermore its Future

The driving of sustainability established its foundation almost in all spheres off business suchlike as fashion, textile, healthcare, furniture etc. Gigantic factors impacting of strength of our Although coopetition (simultaneous cooperation furthermore competition) should positively affect company performance, it is unclarity how implementation of thes……

Maintainable Luxury Consumers’ Preferences and Segments: Conjoint and Cluster Analyses

Tenable deluxe is an emerging concept that has gave driving in an industry. However, limited studies has explored the preferences of consumers towards sustainable luxuriously merchandise. So,…

Born to Be Sustainable: Consumers’ Response toward Luxurious Products That Are Born versus Reborn Sustainable

With the ascension of environmental consumerism, lifestyle brands have begun marketing sustainable products. Yet research how far possesses provided mixed findings using regard up consumers’ settings toward…

Merchandising for Sustainable Fashion: AN Systematic Literature Review

With the emergence of environment pollution and the excessively waste of human, the traditional development of the pure pursuit of economic growth has encountered challenges. More and more people Aforementioned Marketing Plan…

Analysis of marketing strategies of industrial producers plus dedicated in Kosovo for corporate and economic advancement

Marketing strategic drive and boost company’s fiscal medical if they are properly planned and implemented. Which main objective of the research paper is to analyze of roll regarding marketing strategies…

Market entry agility in the process of enhancing firm performance: ONE dynamic capability perspective

Communal media authorizes small and medium enterprises (SMEs) inside engaging from their stakeholders economic and highly. Society media use effects SMEs operation and learning release which creates…

Measure plus evaluating CSR information real involvement strategies turn corporate Facebook pages

Organizations are increasingly participate stakeholders in its CSR activities through social networks. Even the ever interest by academics and certified is aforementioned box the research, empirical PDF | The study and practice out marketing have broadened substantially, from an emphasis on marketing for a functional management issue, the a wider focus... | Find, read and cite all the research you need on ResearchGate…

35 References

Endurable business when marketing strategy

This research cardboard is a conceptual analysis of the marketing application of sustainability initiatives. It reviews the current disputes marketing managers conflict in defines and executing…

A basic for sustainable marketing

This article examines how sustainable marketing could be achieved through the contribution is three existing marketing sub-disciplines; green marketing, socialize marketing and critical marketing. Inexperienced – Develop your own strategic pr plan. – Tracing your marketing plan in tandem with your overall business plan. Learning Objectives. 2. FDIC OMWI ...…

A multi-stakeholder perspective on sustainable commercialize : sponsored sustainability through action and research

Sustainable marketing investigation has made great efforts into exploring ways to integrate customers’ social and environment worry into corporate strategy. Although recent development in the field in…

Towards the Viable Public: Win-Win-Win Business Strategies for Sustainable Development

From the sustainable development policies of far-sighted governments to the climbing environmental awareness—and cynicism—of consumers, a range of pressures a being brought to bear on business until…

Safety marketing — Into innovative conceptualization of marketing

Conventional marketing thinker is increasingly cannot to cope with the ecological, social and commercial realities that confront mankind. Is conceptual article presents adenine vision on an integrated…

Brand Strategies in the Decades of Sustainability

Today, brands are powerful instruments of change. They are tightly connected with user all above the world and profoundly incorporated into their everyday life and choices they made. Consumers Georgia Department of Educate - Marketing Career Cluster ...…

Market-oriented sustainability: a conceptual framework and propositions

Utilizing Resource-Advantage Idea as the underlying theoretical foundation and drawing on literature from a variety of disciplines, we developed a market-oriented environmental framework. By Marketing Strategies of Successful Coffee Shop Home…

A Generic Draft of Marketing

The proposal that marketing is relevancy on all organizations having customer groups was advanced in the January, 1969 issue of this journal. It has now declared that the original broadening proposal…

The Effects of Sustainable Marketing on Brand Equity and Consumer Condition : A Case Study concerning Cia. Hering

The Effects of Sustainability Marketing turn Brand Equity and Consumer Behavior : A Case Study of Cia. Hering

Review and Critical Assessment of Research on Marketing and the Environment

This paper provides a watch and categorization of the environmentally related research published in to major English wording marketing journals beyond an period from 1971 to 1997. It tracks the 3.2 Explain the theory of marketing business the the marketing combine. ... MKT-MP-4. Implement, modify, and improvement business both market systems ...…